March 27

Sales Leads Via RSS via



Otter Group CEO, Kathleen Gilroy, pointed me Charlie Wood’s, Moonwatcher Blog, and his intriguing post on the subject of distributing sales leads via RSS. 

Woods is VP of Enterprise Solutions for, a leading news aggregator.  By using RSS, Woods has eliminated the time consuming task of lead notification, distribution and keeping his management team up-to-date.   

He writes, "I don’t have to spend my day with my head buried in  Instead I’m notified of new leads through a variety of desktop, online, and mobile RSS aggregators."  Here is his original concept.

It will probably take somewhere between 12 to 18-months for RSS to reach critical mass for the following reasons:

1. RSS is still bleeding edge especially for non-bloggers.  I read that just 20% of all web users have read a blog and just 5% of regular blog readers use RSS.  The number of RSS readers is infinitesimal compared to the general population of web users.  It will take time. 

2. RSS requires you do something different. Your computer doesn’t come with a RSS reader installed but it comes with a browser.  RSS requires you do install something, add something, or log into a web based aggregator. 

I prefer to use hosted news aggregator, Bloglines, because I can catch up on my reading with out having to recreate/copy my feeds at home PC, work PC, and PDA.  There are many others that are just as good such as NewsGator.

3.  Bloggers over-hype RSS.  An average web user could care less and most don’t see it as relevant. We have to remember that 80% of all web users have never read a blog. 

Still, it is exciting for me to watch new ideas take hold.  I’m looking forward to seeing how this all develops.  I’ll share some best practices of lead distribution and notification (with out using RSS). 

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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