May 25

SEO myths hurt Lead Generation Results

MarTech

2  comments

Dana VanDen Heuvel’s Blog entry dispells several myths about search engine optimization. I liked his summary of Roland Tanglao’s article on the matter.

Today, the top goal for websites is lead generation above e-commerce. The problem I see is that most websites aren’t designed to be easily indexed by the major search engines. So are you doing all you can do to maximize your websites effectiveness?

SEO & site (blog) Myths from Dana’s Blog
WebTrends survey finds lead generation top Website goal
The Nitty-gritty of Copywriting for Search Engines

Get your own copy of MarketingSherpa’s, "Search Marketing Metrics Guide: 169 Useful Charts on SEO & PPC"

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. I’m with you on that Brian. I met with a client this morning who’s #1 goal always is, and has been – lead generation. However, it’s those *exact* myths that have contributed to the lackluster results of the client’s site. Once we break through some of those barriers, at least we’ll have a site that’s “competitive”, at best, we’ll achieve their lead gen #’s…

    Great take on this issue!

  2. Um…true. But this has all been true for at least the two years I’ve been doing SEO.

    It seems that the sales people are finally waking up to what commercial SEO’s are actually involved with, rather than being blinded by high figure promises, such as “submit to 1,000,000 directories” and “guaranteed automated top rankings”. SEO’s have always dismissed these claims, but it’s people’s greed for sales that have led them to swallow such large and unwieldy promises.

    (PS – Dana’s blog would not allow the above comment – “questionable content”. Ay-ya-yai!)

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