Make customer-empathy your competitive advantage
- Understand the core emotional motivators of your customers
- Design messages that resonate with these core emotional drivers
- Use agile testing to get actionable customer motivation insights
- Supercharge content marketing by knowing which stories matter most
- Transfer customer insights to different channels and scale up results
- Make more sales, drive growth, and increase revenue
Clients and Collaborators
This list is a sample of the brands that we've worked for and collaborated with
The EMPATH Method
The EMPATH Method is how we help you use applied empathy to understand customer motivation and inspire action. It includes the following steps:
1. Empathy Index
2. Map customer motivation
3. Put insights together
4. Action plan and test
5. Transfer insights and scale up results
6. Help it along
E
Empathy Index
Understand the experience of your customer, First, we collect metrics to determine your empathy index using proprietary diagnostic tools to identify problem areas and opportunities.
- Customer Empathy Index
- Content Empathy Index
- Team Empathy Index
- Leadership Empathy Index
M
Map Customer Motivation
Help enable your customers at each buying step, Understand why your customers buy from you versus others by understanding their motivations, emotions, and needs:
- Build customer empathy and gather emotive insights
- Customer Empathy Map Workshop
- Buyer journey mapping
- Emotive Content Assessment
- Demand Generation Assessment
P
Plan your Path
We put together a roadmap using customer motivational and emotive insights to help you apply them in your marketing immediately
- Summarize customer motivational research and emotive insights
- Review roadmap and insights with your team
- Recommend areas to test and optimize
A
Activate Customer Empathy
We develop an agile empathy-based test and action plan for you based on the roadmap that may include the following:
- Empathy-based message testing and optimization
- Call-message testing for sales development reps and inside sales
- Conversion rate optimization and testing
- Account Based Marketing and Nurturing
- Empathy-based content strategy
T
Transfer Insights & Scale up
We will help you transfer customer motivational insights to your other channels and scale up results
- Summarize key customer insights
- Transfer insights to your team
- Roll out insights into other channels
- Plan future tests and updated roadmap
H
Help It Along
Integrate empathetic practices to improve your marketing results and customer experience in the following ways:
- Team training and custom workshops
- Leadership coaching
- Additional support as needed