
The EMPATH Method is how we help you use applied empathy to understand customer motivation and inspire action. It includes the following steps:
1. Empathy Index
2. Map customer motivation
3. Put insights together
4. Action plan and test
5. Transfer insights
6. Help it along
E
Empathy Index
First, we collect metrics to determine your customer empathy index using proprietary diagnostic tools to identify problem areas and opportunities.
M
Map Customer Motivation
Understand why your customers buy from you versus others by understanding their motivations, emotions, and needs:
P
Put Insights Together
We put together a roadmap with customer emotive insights to help you apply them in your marketing
A
Action Plan and Test
We develop an action plan with you based on the roadmap that may include the following:
T
Transfer Insights and Optimize
Using your new customer empathy insights, we will help you apply this wisdom to your other marketing channels.
H
Help It Along
Integrate empathetic practices to improve your marketing results and customer experience in the following ways: