Services

Inspire action with empathy-based marketing 

  • Drive short-term sales and powerful long-term customer relationships
  • Create more emotionally intelligent marketing messaging that inspires action
  • Move from marketing campaigns to digital conversations that get results
  • Go beyond rational-logic based sales and content marketing
  • Grow customer empathy, solve buying journey problems to increase conversion
  • and more

The EMPATH Method

The EMPATH Method is how we help you use applied empathy to understand customer motivation and inspire action. It includes the following steps:  

1. Empathy Index
2. Map customer motivation
3. Put insights together
4. Action plan and test
5. Transfer insights
6. Help it along

E

Empathy Index 
First, we collect metrics to determine your customer empathy index using proprietary diagnostic tools to identify problem areas and opportunities.

  • Customer Empathy Index
  • Content Empathy Index
  • Team Empathy Index
  • Leadership Empathy Index

M

Map Customer Motivation 
Understand why your customers buy from you versus others by understanding their motivations, emotions, and needs:

  • Build customer empathy and gather emotive insights
  • Customer Empathy Map Workshop 
  • Buyer journey mapping 
  • Emotive Content Assessment
  • Demand Generation Assessment

P

Put Insights Together
We put together a roadmap with customer emotive insights to help you apply them in your marketing

  • Summarize customer motivational research and emotive insights 
  • Review roadmap and insights with your team
  • Recommend areas to test and optimize

A

Action Plan and Test
We develop an action plan with you based on the roadmap that may include the following:

  • Empathy-based Message Testing and Optimization
  • Call optimization Testing for sales development reps and inside sales
  • Customer experience optimization
  • Digital marketing optimization and testing
  • Customer Development and Nurturing
  • Empathy-based content strategy (to improve conversion, engagement, and retention)

T

Transfer Insights and Optimize
Using your new customer empathy insights, we will help you apply this wisdom to your other marketing channels.

  • Summarize key customer insights
  • Transfer insights to your team 
  • Roll out insights into other channels
  • Plan future tests and updated roadmap

H

Help It Along
Integrate empathetic practices to improve your marketing results and customer experience in the following ways:

  • Empathy prompts and checklists
  • Learn how to apply the EMPATH method
  • Get coaching for your team on empathy-based marketing
  • On-site team training workshops
  • Additional consulting as needed

Want empathetic marketing help?

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