Inspire action with empathy-based marketing
- Drive short-term sales and powerful long-term customer relationships
- Create more emotionally intelligent marketing messaging that inspires action
- Move from marketing campaigns to digital conversations that get results
- Go beyond rational-logic based sales and content marketing
- Grow customer empathy, solve buying journey problems to increase conversion
- and more
The EMPATH Method
The EMPATH Method is how we help you use applied empathy to understand customer motivation and inspire action. It includes the following steps:
1. Empathy Index
2. Map customer motivation
3. Put insights together
4. Action plan and test
5. Transfer insights
6. Help it along
E
Empathy Index
First, we collect metrics to determine your customer empathy index using proprietary diagnostic tools to identify problem areas and opportunities.
- Customer Empathy Index
- Content Empathy Index
- Team Empathy Index
- Leadership Empathy Index
M
Map Customer Motivation
Understand why your customers buy from you versus others by understanding their motivations, emotions, and needs:
- Build customer empathy and gather emotive insights
- Customer Empathy Map Workshop
- Buyer journey mapping
- Emotive Content Assessment
- Demand Generation Assessment
P
Put Insights Together
We put together a roadmap with customer emotive insights to help you apply them in your marketing
- Summarize customer motivational research and emotive insights
- Review roadmap and insights with your team
- Recommend areas to test and optimize
A
Action Plan and Test
We develop an action plan with you based on the roadmap that may include the following:
- Empathy-based Message Testing and Optimization
- Call optimization Testing for sales development reps and inside sales
- Customer experience optimization
- Digital marketing optimization and testing
- Customer Development and Nurturing
- Empathy-based content strategy (to improve conversion, engagement, and retention)
T
Transfer Insights and Optimize
Using your new customer empathy insights, we will help you apply this wisdom to your other marketing channels.
- Summarize key customer insights
- Transfer insights to your team
- Roll out insights into other channels
- Plan future tests and updated roadmap
H
Help It Along
Integrate empathetic practices to improve your marketing results and customer experience in the following ways:
- Empathy prompts and checklists
- Learn how to apply the EMPATH method
- Get coaching for your team on empathy-based marketing
- On-site team training workshops
- Additional consulting as needed