March 7

Should blogs and RSS be a part of your lead generation strategy?



Scoble’s Link Blog pointed me to this interesting article by Pheedo’s Bill Flitter, "A Sound Case to Include Blogs and RSS in Your Marketing Mix."

Flitter writes, "I’ve listed below the more popular on-line lead generation techniques employed by marketers today. We’ll examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today." 

Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

I agree that Blogs and RSS will continue grow in importance (as lead generation tools) but, I’m not sure that they will replace any of these modalities – at least not yet.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. “Contrary to certain stereotypes, blog readers are not necessarily just young, hip college students. It’s a hyper-literate audience; some blogs are read heavily by white collars at work, government politicos, and, especially, the mainstream media. It’s also the end consumer, the decision-maker who drives the buy and understands the unique nature of blog ad creative.”

    Blogs are a new great way for marketers to reach early adopts and perhaps generate word of mouth among them and the media. See as an example.

  2. Thanks for linking to the post, Brian. I agree, RSS & Blogs are not going to replace but enhance.

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