I read this article by Carol Krol, writer for BtoB Magazine. I use one-to-one emails as part my company’s lead nurturing program.
Krol writes that many marketers believe e-mail marketing will no longer be a viable as a lead generation tool in the future (no kidding). However, she gives some relevant suggestions for lead generation success.
Sounding off on the future of e-mail
CAN-SPAM Guidance: Q&A with the FTC