Start with a Lead ebook

Get the Eight Critical Success Factors for Lead Generation

The single biggest issue for B2B marketers is generating qualified leads. Conversely, it has been pointed out that 80 percent of marketing investments on lead generation are wasted because the leads are lost, ignored or discarded by sales people. 

In this 27-page ebook, you'll learn the following:

  • Align sales and marketing efforts to optimize the number of leads
  • How to build a portfolio of effective lead generation channels
  • What must be done to ensure your lead definition remains on target
  • Develop an ideal customer profile far beyond "whoever will buy our stuff
  • Build a multimodal lead nurturing approach
  • And more

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