August 4

Strategic Alliances and Lead Generation

Marketing Strategy

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Are You Using this Powerful Networking Strategy?
Jill Konrath wrote this great article on how strategic alliances are a powerful way to generate new business opportunities. InTouch (my company) is also featured in this article. Jill included excellent tips on how to develop strategic alliances.

She writes, “Over the years, I’ve tried out numerous networking strategies. Most have yielded minimal results. Strategic alliances are a whole different matter – they work well”!

Are You Using this Powerful Networking Strategy?

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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