Relevant B2B Content on the Decline

Only a quarter of marketing professionals believe their B2B content marketing strategy is effective. Learn why B2B content is missing the mark in this post.

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empathy marketing empathetic

4 ways to adopt human-centered marketing and get better results

Learn how to adopt human-centered marketing and 4 ways you can humanize your marketing approach to get better results.now

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Mean people suck in marketing and what to do about it

We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.

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