empathy marketing empathetic

4 ways to adopt human-centered marketing and get better results

Learn how to adopt human-centered marketing and 4 ways you can humanize your marketing approach to get better results.now

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Mean people suck in marketing and what to do about it

We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.

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Customer Experience and lead generation, yes really

What would happen if we stopped treating people as leads, and instead, treated them as human beings or future customers? What would happen if we put ourselves in our future customers’ shoes and looked at our messages from their perspective and tried to feel what they feel when they hear from us? Read on for insights into empathy marketing from Brian Carroll.

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How to get your marketing words unstuck and connect with customers

Find out how to get your marketing unstuck so that you can connect with customers better starting with the words you use in messages

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