How Customer-Hero Stories Help You Connect Better

https://media.blubrry.com/b2bleadblog/p/www.markempa.com/wp-content/uploads/2017/08/Mike-Bosworth-interview.mp3Subscribe: Google Podcasts | Spotify | Stitcher | RSS | Email UpdatesDo you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of salespeople produce 87% of

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7 Tips to Boost Lead Nurturing Email Results Immediately

People aren’t looking for a reason to read your lead nurturing email messages. They’re looking for a reason to delete them. Think about it. It’s important to keep this in mind because marketers rely on email as the top lead nurturing tactic, and according to Econsultancy, it’s the best digital channel for ROI. However, according

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empatheticmarketing

How Empathy Will Grow Your Sales and Marketing Pipeline

Are you using empathy in your marketing? Why? Because marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? The problem with modern sales and marketing I see with marketing (and sales) this: we get clinical and treat our customers as objects to

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Podcasts vs. Webinars which is better?

An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. Jackie Huba argues that companies should dump their webinars in favor of videocasts and podcasts. She writes, “the self-serve nature of mobile media means people can listen to podcasts/videocasts when and where they want, not tied to a computer at

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4 Perspectives That Should Shape Your View of Value Propositions

Learn from Michael Lanning, the person who first coined the phrase “value proposition,” how this essential business principle applies to the B2B realm.

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