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Content Marketing Tips and Ideas for Lead Nurturing

This B2B Lead Blog post features an entire host of content marketing tips for lead nurturing, ranging from building a library of relevant lead nurturing content to an example of twelve-touch lead nurturing track, including the nature and channel of each touch. Also included are examples of content types suitable for five different marketing channels, both digital and traditional.

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Building Your Strategic Lead Generation Portfolio

Get three ideas on utilizing the channel map, including conducting channel testing, building a lead gen calendar and optimizing your current lead gen channels.

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Lead Generation: How to establish a connection offline

Read this B2B Lead Roundtable Blog post to learn how a tech company increased its number of executive briefing calls by making a connection with the C-suite through a unique direct mailing.

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Event Marketing: How a technology start-up made a trade show splash booth-free

This B2B Lead Roundtable Blog post explains how Brickstream attended a trade show without the use of a booth. Learn how it branded its products, created walking billboards, secured sponsorships, made the most of partner relationships and followed up with attendees.

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Direct Marketing: 6 steps to drive more through sales pipeline

Despite print media taking a hit in the digital age, prospects are still paying attention to print. Joy Gendusa, Founder and CEO, Postcardmania, and Ken Pikulik, Director of Process and Strategy, ResponsePoint, have learned to expertly combine the best of old techniques with new technology. They offer these tips to help you do the same.

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