Social Media: How Motorola Solutions uses Facebook to generate more engagement
In this B2B Lead blog, read how Motorola used Facebook as a platform for generated engagement. Learn how the team developed a Motorola Solutions Facebook business page, and how it is used to start conversations with its audience.
Content Marketing: How a telecommunications company uses controversy to drive millions in pipeline
Learn how to build and distributes thought-provoking content with a case study of a firm that created a multi-million dollar pipeline of pending deals every year. How? Via controversial content. Read on.
How Dissatisfied CEOs Push Marketers into the Future
According to a MarketingWeek article, 70% of CEOs have lost trust in marketers. However, CEOs have just woken up to a new trend in marketing: aligning key performance indicators (KPIs) with clear marketing objectives. This disappointment is merely a snapshot of what is happening right now. Read on to learn how marketers are making it a goal to improve acting on data to boost performance.
For a complex sale, CRM technology can make the difference between a customer moving up through the marketing-sales funnel to completely falling out. Many companies use more than one vendor for their CRM needs, as sometimes Marketing and Sales can require different specific needs. See how marketing automation technologies may offer some companies another option if they are working with multiple CRM software pieces.
I look at the challenge that marketers often face when it comes to getting their budgets approved by finance and I wonder why does it have to be so hard? Many financial executives still view marketing as an expense, a.k.a. cost center, rather than viewing it as an asset that creates revenue. What’s the bottom