Social Media: How Motorola Solutions uses Facebook to generate more engagement

In this B2B Lead blog, read how Motorola used Facebook as a platform for generated engagement. Learn how the team developed a Motorola Solutions Facebook business page, and how it is used to start conversations with its audience.

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How Dissatisfied CEOs Push Marketers into the Future

According to a MarketingWeek article, 70% of CEOs have lost trust in marketers. However, CEOs have just woken up to a new trend in marketing: aligning key performance indicators (KPIs) with clear marketing objectives. This disappointment is merely a snapshot of what is happening right now. Read on to learn how marketers are making it a goal to improve acting on data to boost performance.

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