Brand Activism and Modern Marketing

Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.

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Mean people suck in marketing and what to do about it

We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.

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How to stop the hustle and establish work-life boundaries

Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo

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Bring more innovation to your demand generation now

Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com

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