January 23

Tech marketers focus on leads, align budgets

Marketing Strategy


As the technology economy recovers, tech marketers in 2004 will be more focused on lead generation, measurement and finding new niches and services for customers, according to recent reports on IT marketing trends.

This was found during a recent study of 359 technology executives by Bitpipe and Sam Whitmore’s Media. The study of 359 tech marketers stated that the majority of their budget (69%) will be spend on lead generation.

Tech marketers focus on leads, align budgets

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About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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