As the technology economy recovers, tech marketers in 2004 will be more focused on lead generation, measurement and finding new niches and services for customers, according to recent reports on IT marketing trends.
This was found during a recent study of 359 technology executives by Bitpipe and Sam Whitmore’s Media. The study of 359 tech marketers stated that the majority of their budget (69%) will be spend on lead generation.
Tech marketers focus on leads, align budgets
MarketingSherpa: Software Company Operations Guide
Discover how successful entrepreneurial software companies budget for marketing, R&D, admin and profits. Plus, get hands-on management advice from 100+ software company CEOs.