September 16

Technology Marketing to Resume Growth

Marketing Strategy


I saw this article covering a new IDC report, “Marketing Budget Planner 2005: Benchmarks and Key Performance Indicators,” which concludes that technology marketing spending grew 6 percent in 2004, now accounting for 3.2 percent of corporate revenues. Technology Marketing to Resume Growth

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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