September 16

Technology Marketing to Resume Growth

Marketing Strategy

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Growth
I saw this article covering a new IDC report, “Marketing Budget Planner 2005: Benchmarks and Key Performance Indicators,” which concludes that technology marketing spending grew 6 percent in 2004, now accounting for 3.2 percent of corporate revenues.

destinationCRM.com: Technology Marketing to Resume Growth

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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