May 27

The Human Touch of Lead Nurturing/Marketing Automation

Lead Nurturing


I participated in a webcast and podcast combo on the adding the human touch to marketing automation as part of the Marketing Mastery Series sponsored by Eloqua, MarketingExperiments and ON24.

You can watch the webinar recording here. Because the webinar was a brief 20 minutes, we held all audience questions for a podcast interview right after. Steve Gershik VP of Marketing Innovation for Eloqua and the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.

During the interview we talk about lead nurturing and how marketers can add the human touch to B2B lead generation programs. You can listen to our Q&A interview here.

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. I like where you are headed with this. As a traditional entrepreneur, I find the human touch lacking in so much e-commerce today. It can be something as simple as an e-mail, or even a more user friendly website. Customer service is what I built my company on, and its sad to see many others neglecting the same. A great place I’ve found to 21st century ideas on customer service and that human touch is MindShare. Check them out at

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