August 30

The One Piece Of Advice You Can't Generate Leads Without

Lead Generation


The staff at Raintoday approached a group of B2B lead generation experts with the following question: "What is the one piece of advice you simply cannot generate leads without?"

The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Can’t Generate Leads Without." I think you’ll find it valuable.

Download your copy 

The expert authors and advice includes:

  1. Trash Talk And Delete Buttons: A Candid Letter From Your Prospective Client
    Jill Konrath, author of Selling to Big Companies
  2. More Is Not Better If You Don’t Know How To Nurture
    Brian Carroll, CEO of InTouch Inc and author of Lead Generation for the Complex Sale
  3. Find Out What Your Sales Team Considers A Lead
    Stefan Tornquist, Research Director & Sean Donahue, Senior Reporter, MarketingSherpa
  4. If You Can’t Measure It, Don’t Do It
    Suzanne Lowe, President of Expertise Marketing and author of Marketplace Masters
  5. Automate Lead Nurturing To Increase Lead Generation Effectiveness
    Laura Ramos, Vice President of Forrester’s Marketing Strategy and Technology Team
  6. Generating Leads By Finding Buyers In Trouble
    Larry Bodine, Owner-Operator of LawMarketing Portal and Larry Bodine Marketing
  7. Tales To Keep Them Talking
    Ardath Albee, B2B Marketing Strategist, Marketing Interactions 
  8. Promising Prospect – Or Dead End? Start By Defining A Lead
    Roy Young, President with Ann Handley, Chief Content Officer, MarketingProfs
  9. All Sound And Fury, Signifying Nothing: Executing Your Lead Generation Plan
    Mike Schultz, Publisher, and Principal, Wellesley Hills Group
  10. B2B Sales Lead Success Checklist
    M.H. (Mac) McIntosh, B2B Marketing Consultant, The B2B Sales Lead Experts

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Brian, this is a great bit of work. The opening letter by Jill Konrath is something we, and our client should read at least once a week. Just to remember.

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