Considering I’ve written a book about it, a lot of people view me as an expert in lead generation.
But here’s the reality: I’m still learning.
I really can’t afford to rest on what I know, even if most folks think I already know more than most. You see, the business world is changing so rapidly that to keep up, to remain relevant, to make sure I’m doing the best for my clients, my business, and my profession, I have to constantly study, read and observe.
And there’s no lack of experts out there to learn from. It seems like a new marketing or sales guru is born every minute.
But here’s the conundrum: it’s easy to hand out advice, but what about walking the talk? The frontlines of business are anything but textbook-perfect. In fact, too often they can get downright ugly, especially in today’s business environment. But the front lines are where the real learning happens and that’s where what genuinely works, and what doesn’t, is revealed.
constantly studying the frontlines of marketing and sales. I don’t think any other organization goes to their lengths to monitor what’s happening right now.
MarketingSherpa just published three reports that compile what they’ve learned this year from in-depth research of more than 1,000 B2B marketers, including nearly 300 CMOs. They reveal what these front-line professionals have done in the past few months that work, and what they’re doing that doesn’t. After all, there’s powerful takeaways in both.
MarketingSherpa’s B2B Marketing Advanced Practices Handbook was just released this week. Here’s a free excerpt.
B2B Marketing Advanced Practices Handbook
CMO Perspective on B2B Marketing Automation Report
CMO Perspectives on the Complex Sale Report