I think the hardest part in participating in social media is defining a clear strategy on WHY you’re doing it. Then the execution (actually doing it) becomes much easier.
That said, if you’re looking for some simple ideas for incorporating social media I came across this great list of ideas by Amanda O’Brien over at the Social Media B2B site. The post has some great tips that I think most B2B marketers can incorporate quickly.
Check out: 10 Things a B2B Company Can Do to be Social Now