October 11

How to Become a Thought Leader and Attract Customers

Content Marketing


Would you like to be more visible and generate sales leads on a limited budget? Become a thought leader! Thought leadership gives you an edge to combat commoditization and attract more business. 

RainToday recently released the results of a new, year-long research project called How To Become A Thought Leader. The report was written for service providers but I believe the core ideas also apply to most companies with a complex sale.  Thanks goes to Britton Manasco for reminding via his blog post, "It Pays to Be a Thought Leader."

As I wrote a while back in my post, "in defense of thought leadership," there are just a few select thought leaders in every industry and field of study.  So everyone can’t be one. But if you have the vision, desire and passion to do it, this report tells you how. 

I was humbled to be interviewed, along with eight other business leaders, and to be able to contribute to this report, which includes:

• 100 Pages of expert analysis on how to become a thought leader in your field
• 95 Pages of stories and advice from thought leaders in professional services
• 20 learning checklists and questions for self-evaluation
• Down-to-earth views of how passion, relevance and reach work together for you

Download my 14-page interview on thought leadership (243K PDF)

Get more info on the report at http://www.raintoday.com/thoughtleader.cfm

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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