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  • Topic: RevOps & Leadership

RevOps isn’t dashboards. It’s leadership. This category focuses on cross-functional alignment, operating rhythms, change management, and how leaders design GTM systems teams actually trust. If executives see different realities, this is where clarity starts.

7 Questions to Improve Your Annual Marketing Plan

Why GTM Alignment Breaks Down and How to Fix It with Martha Mathers

Stop Automating the Past: How AI Is Changing the Way We Work with Liza Adams

Good fit. No sale. Why ICP alone isn’t enough.

Why GTM Rebuilds for the Enterprise Start With Clarity, Not Campaigns, with Corey Livingston

B2B Brands Are Too Measurable to Be Memorable, with Lindsay Cournoyer

The Gumball Machine Is Broken: Jon Miller on What Comes After the MQL

Your dashboard says healthy. Buyers or say otherwise.

Why 150% Pipeline Coverage Still Missed the Number

Sales + Marketing Alignment: The Weekly Huddle That Fixes Lead Quality (Without More Meetings)

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GTM advisory for complex B2B companies.
Find what’s limiting growth. Align on what to fix. Make the change.

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Brian Carroll | GTM Advisor for Complex B2B