September 9

Tracking Lead Conversion

Lead Generation

1  comments

Are you able to track the sales advance rate of your lead generation program? If not, you’re missing a key component of effective lead generation called lead tracking.

Justin Hitt, describes how you can automate your lead tracking process and measure lead generation peformance. I encourage you read his article and adopt a similar process.

Tracking Lead Conversion

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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