Team Training

Help your team be more successful with an empathy-based approach

Get training to help your marketing and sales team standout with an empathy-based approach to communication and messaging.

We deliver workshops to help your team rethink how they're engaging customers and improve their messaging. 

Learning Outcomes

  • Know your customers and their core emotional motivators  
  • Design messages that resonate with these core emotional drivers
  • Better predict what customers need at each step of their buying journey
  • Apply agile testing to get actionable customer motivation insights 
  • Supercharge your content by knowing WHICH stories matter most
  • Transfer customer empathy insights to other channels so you can scale up results 

Workshop Options

  • Full-days or half-days
  • Onsite at your office or a training location
  • From 12 to 120 team members per session

What you get

  • Easy-to-follow-lessons and training based on our step-by-step EMPATH method
  • Pre-workshop consultation to talk about your goals and unique needs
  • 12 templates, checklists, and resources that we use for all our clients 
  • Hands-on coaching with your team to get feedback, answers to questions 
  • Get access to our private online community 24/7 from any device
  • Leverage the EMPATH framework we use to get our clients 2X or better results 



Outstanding presentation at Dreamforce about importance and role of empathy in marketing #brianjcarroll

Albert Zeeman MM (Founder, Marketing Plan Today)

“Loved your talk”


Thanks so much, Brian. You were the perfect addition to our offsite - the team loved your talk on empathetic marketing!

Lindsay Cournoyer (VP Marketing, Axonify)

“I loved this”


Yes! I loved this. Brian is so good. #mprofs #marketingprofs

Kerry O'Shea Gorgone (Director of Community Engagement, MarketingProfs)

“Great stuff!”


Brian Carroll- Empathy - Your Lead Generation Superpower! Great stuff!

Pam Schmidt (Executive Director, The ISA)

Learn more about training

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