This is the second in a series of five two-minute videos I developed for a leading IT organization to teach their channel partners about lead nurturing. You can see the first video here; it focuses on the difference between lead nurturing and lead generation.
The video below explores the key ingredients of a successful lead-nurturing campaign and how they work together.
If you or someone you know would like a high-level overview about what great lead-nurturing campaigns are made of, watch this and share.
Future videos will look at:
- How lead nurturing solves problems by aligning with buying behavior and the goals of sales.
- How lead nurturing accelerates the buying process and results in bigger deals and higher win-rates.
- Where to find leads to nurture and how lead nurturing keeps prospects from slipping out of the marketing and sales funnel.
If you have any questions about what I have to say or suggestions on how to supplement this series, let me know in the comments below. Stay tuned for more lead-nurturing insights.