August 10

Two new reports on marketing and lead generation

Lead Generation

1  comments

If you sell complex services or technology solutions I encourage you investigate these reports, I think you’ll find a ton of value.  I’ve read both of them and they are terrific. 

Do you sell services?  Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com.  They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. 

I gained a ton of insight about the mindset of various decision makers for professional services such as accounting & financial consulting; architecture, engineering, & construction; legal services; information technology consulting & services; human resources consulting; training; management consulting; and marketing, advertising, & public relations.

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com

If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpa’s IT Marketing Benchmark Guide.   It will definitely help you budget, forecast, and benchmark your marketing results.  I found the data (from 826 IT marketers) on numerous marketing and lead generation tactics especially valuable.

MarketingSherpa’s IT Marketing Benchmark Guide 2005-2006

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Your post has on internet marketing is definitely true. Internet marketing has opened new ways of attracting visitors to the website giving the webmasters a way of earning cash as well as web status. Let’s see what the future holds for internet marketing.

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