Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Beyond the fact that it is more difficult than ever to attract people to live events, the events themselves require a large amount of careful planning and development, good content, and great orchestration. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment.
If you’re planning any type of event marketing, Ruth Stevens’ new article on MarketingProfs.com is a great place to start. Ruth is a super marketer and I think she’s dialed in on what’s working (and what’s not) in event marketing today. Her book, Trade Show & Event Marketing, is definitely worth checking out too.