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<video:title><![CDATA[The B2B Buyer's Funnel -- Kristin Zhivago]]></video:title>
<video:description><![CDATA[The B2B Buyer&#039;s Funnel -- Kristin Zhivago]]></video:description>
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<loc>https://www.markempa.com/why-customer-advocacy-should-be-at-the-heart-of-your-marketing/</loc>
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<video:title><![CDATA[Mark Organ, CEO, Influitive - Devotion Hacking, How to Engineer Advocacy, Evangelism, and Excite]]></video:title>
<video:description><![CDATA[Traction Conf Vancouver 2016 http://tractionconf.io]]></video:description>
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<loc>https://www.markempa.com/implement-gamification-strategy/</loc>
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<video:title><![CDATA[Plantville - Getting Started]]></video:title>
<video:description><![CDATA[Not sure where to start?  Let Pete the Plant Manager guide you through this helpful video.]]></video:description>
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<loc>https://www.markempa.com/aha/</loc>
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<video:title><![CDATA["Top Marketing Lessons 2011"]]></video:title>
<video:description><![CDATA[Marketing Sherpa (http://www.MarketingSherpa.com) B2B Summit 2011 attendees share their top &quot;Aha&quot; moments of 2011, discussing what they learned about demand generation, social media, and sales-marketing alignment, and optimization.

We would like to hear what you learned in 2011 as well. Share your insights for the chance to be published in the 2012 Wisdom Report, sponsored by HubSpot -- http://bit.ly/mktgwisdom]]></video:description>
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<url>
<loc>https://www.markempa.com/digital-marketing-b2c-ideas/</loc>
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<video:thumbnail_loc>https://i.ytimg.com/vi/MCHD5rIoHF4/hqdefault.jpg</video:thumbnail_loc>
<video:title><![CDATA[Testing: A discussion about SAP's 27% lift in incremental sales leads]]></video:title>
<video:description><![CDATA[Welcome to another MarketingSherpa webinar! (http://www.marketingsherpa.com ) This time, we spoke with Shawn Burns, VP, Digital Marketing, SAP. Watch his real-world success story regarding how he built the right team, laid out a process, and implemented a platform for a testing program, as well as a testing culture.]]></video:description>
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<video:duration>1899</video:duration>
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<video:publication_date><![CDATA[2013-05-06T15:09:41Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
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</url>
<url>
<loc>https://www.markempa.com/volvo-construction-site-visits-through-email/</loc>
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<video:title><![CDATA[Lead Gen: Why Volvo Construction Equipment considered email the "right challenge"]]></video:title>
<video:description><![CDATA[As we gear up for the upcoming Lead Gen Summit 2013 in San Francisco -- bit.ly/LeadGenSanFran -- we&#039;re sharing this B2B Summit 2012 session excerpt.

 John Johnston, Director of Digital Marketing, Volvo Construction Equipment, reflects on his challenge of reaching out to customers with emails containing dynamic content and interactive functionality as well as tracking the effort with analytics his team could test to make email the primary driver to his site.

 His objective was to drive customers to his optimized site and create the landing page that integrated perceived needs of the customer whether they came through PPC, search engines, or email. 

To see the free, full presentation, go to http://www.marketingsherpa.com/video]]></video:description>
<video:content_loc><![CDATA[https://www.youtube.com/watch?v=5KeE_m7HgdI]]></video:content_loc>
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<video:duration>470</video:duration>
<video:view_count><![CDATA[210]]></video:view_count>
<video:publication_date><![CDATA[2013-07-12T21:16:21Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
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</url>
<url>
<loc>https://www.markempa.com/technology-company-used-employees-generate-content/</loc>
<video:video>
<video:thumbnail_loc>https://i.ytimg.com/vi/SBOZ6OEYUds/hqdefault.jpg</video:thumbnail_loc>
<video:title><![CDATA[Confessions of a B2B Content Marketer: How people within the company impact content]]></video:title>
<video:description><![CDATA[Leading up to Lead Gen Summit 2013 - http://bit.ly/LeadGenSanFran - we&#039;re sharing this video replay from B2B Summit 2012.

Presenting &quot;Confessions of a Content Marketer: Lessons learned in a four-year transition from &quot;push&quot; to &quot;pull&quot; marketing&quot; at B2B Summit 2012, Edwin Jansen, Director of Business Development, Ian Martin Group, discussed the importance of using content marketing to pull consumers toward your value proposition. 

In this clip, he discussed one of the four steps of developing and implementing a quality content marketing campaign: hiring, developing and motivating people within the company to generate content and become digital citizens promoting that content.

View the full session at: www.marketingsherpa.com/video]]></video:description>
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<video:duration>351</video:duration>
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<video:publication_date><![CDATA[2013-06-28T18:12:23Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
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<url>
<loc>https://www.markempa.com/sales-marketing-alignment-b2b-summit/</loc>
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<video:title><![CDATA[Sales-Marketing Alignment: Taking the first step for turning Sales into your biggest fans]]></video:title>
<video:description><![CDATA[Lead Gen Summit is fast approaching this fall-http://bit.ly/LeadGenSanFran. 

In this video excerpt from B2B Summit 2012, watch Kelly Harman, Vice President, Marketing, Carousel Industries, explain how Marketing and Sales improved their relationship to generate more leads.

 The first step of the process was for Marketing to get a clearer picture of what Sales needs by walking in their shoes. Learn how this was accomplished through a Sales Advisory Group, created by Marketing, to receive feedback from Sales.

View complete session at MarketingSherpa.com/Video -- http://bit.ly/193rOHw]]></video:description>
<video:content_loc><![CDATA[https://www.youtube.com/watch?v=NATz-9yUnzY]]></video:content_loc>
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<video:duration>234</video:duration>
<video:view_count><![CDATA[177]]></video:view_count>
<video:publication_date><![CDATA[2013-07-08T19:51:49Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
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<url>
<loc>https://www.markempa.com/create-excitement-around-content/</loc>
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<video:title><![CDATA[Content Marketing Insights from Joe Pulizzi at Lead Gen Summit 2013]]></video:title>
<video:description><![CDATA[Daniel Burstein, Director of Editorial Content, MECLABS, sat down with Lead Gen Summit 2013 keynote speaker Joe Pulizzi before his session, &quot;Epic Content Marketing: Forgotten strategies to execute now.&quot; Pulizzi, founder of the Content Marketing Institute and author of &quot;Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter &amp; Win More Customers by Marketing Less,&quot; discussed delivering value through content and the importance of a content marketing mission statement for a successful program.

Pulizzi also discussed how to find high quality content, even when you don&#039;t think you have any.]]></video:description>
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<video:duration>327</video:duration>
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<video:publication_date><![CDATA[2013-10-10T14:37:47Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
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<url>
<loc>https://www.markempa.com/powerful-email-copy-boosts-ctr/</loc>
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<video:title><![CDATA[Composing Powerful Email Copy: VAR generates 400% increase in CTR]]></video:title>
<video:description><![CDATA[Do you write award-worthy emails? Enter to win a trip to Email Summit 2014: 
http://bit.ly/EmailAwards.

 At Email Summit 2013, Donna Krizik, Director, Client Communications, Crestwood Associates, with Justin Bridegan, Senior Marketing Manager, MECLABS, discussed the three fundamentals in creating powerful email copy that begins a conversation with the customer. Understanding your audience and writing to them in a way that they can relate to compels them to listen to the message of your email. 

Writers of powerful emails should do three things:
 - Understand who he is writing to
 - Communicate why he is writing to the recipient
 - Wrap up what he wants the recipient to do

View the full video replay at MarketingSherpa.com/Video -- http://bit.ly/15OvSu3]]></video:description>
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<video:duration>321</video:duration>
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<video:publication_date><![CDATA[2013-08-05T20:40:33Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
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</url>
<url>
<loc>https://www.markempa.com/customer-centric-metaphors-personas/</loc>
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<video:thumbnail_loc>https://i.ytimg.com/vi/piLJn1cgDoQ/hqdefault.jpg</video:thumbnail_loc>
<video:title><![CDATA[Customer-Centric Marketing: Using metaphors in your B2B strategy]]></video:title>
<video:description><![CDATA[n this clip from MarketingSherpa Lead Gen Summit 2013, Jacob Baldwin, Search Engine Marketing Manager, One Call Now discusses how his team used a &quot;Star Trek&quot; persona metaphor to categorize their consumers&#039; motivations and needs. By doing so, the company transformed their funnel and aligned specific content with each persona developed.]]></video:description>
<video:content_loc><![CDATA[https://www.youtube.com/watch?v=piLJn1cgDoQ]]></video:content_loc>
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<video:duration>241</video:duration>
<video:view_count><![CDATA[430]]></video:view_count>
<video:publication_date><![CDATA[2014-05-02T16:23:12Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
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<url>
<loc>https://www.markempa.com/multichannel-campaign-pop-culture/</loc>
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<video:title><![CDATA[Analyzing the "who, what and when" to optimize marketing campaigns]]></video:title>
<video:description><![CDATA[MarketingSherpa Reporter Allison Banko interviewed Christine Nurnberger, Vice President Marketing, SunGard Availability Services, at MarketingSherpa Email Summit 2014, discussing how SunGard -- a B2B IT disaster recovery company -- was able to take advantage of pop culture zombie trends in an effective multichannel marketing effort.

To watch Nurnberger&#039;s full session from Email Summit 2014 in Las Vegas, please visit: http://bit.ly/1iVJRlw 

If you are interested in speaking at the next MarketingSherpa Summit -- Email Summit 2015 -- please visit: http://bit.ly/TwpaH3 ]]></video:description>
<video:content_loc><![CDATA[https://www.youtube.com/watch?v=iMeCyLEFHzY]]></video:content_loc>
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<video:duration>171</video:duration>
<video:view_count><![CDATA[233]]></video:view_count>
<video:publication_date><![CDATA[2014-05-14T16:17:57Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
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<video:video>
<video:thumbnail_loc>https://i.ytimg.com/vi/67aqmnIzf80/hqdefault.jpg</video:thumbnail_loc>
<video:title><![CDATA[How SunGard infused pop culture into a B2B marketing message]]></video:title>
<video:description><![CDATA[Christine Nurnberger, Vice President Marketing, SunGard Availability Services, describes the inspiration of a marketing campaign at MarketingSherpa Email Summit 2014. She explains how SunGard was able to tie the pop culture zombie trend with its marketing message, and how a major movie release influenced the timing of the campaign.

To watch Christine&#039;s full session from Email Summit 2014 in Las Vegas, please visit: http://bit.ly/1iVJRlw 

If you are interested in speaking at the next MarketingSherpa Summit -- Email Summit 2015 -- please visit: http://bit.ly/TwpaH3 ]]></video:description>
<video:content_loc><![CDATA[https://www.youtube.com/watch?v=67aqmnIzf80]]></video:content_loc>
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<video:duration>210</video:duration>
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<video:publication_date><![CDATA[2014-05-07T19:09:14Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
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</url>
<url>
<loc>https://www.markempa.com/putting-people-first-in-abm/</loc>
<video:video>
<video:thumbnail_loc>https://i.ytimg.com/vi/s67ZTUQv1Ew/hqdefault.jpg</video:thumbnail_loc>
<video:title><![CDATA[Empathy Is Crucial to Connecting Buyers in the Journey, with Brent Adamson]]></video:title>
<video:description><![CDATA[According to Brent Adamson, Principal Executive Advisor, CEB, now part of Gartner, &quot;empathy&quot; is the one word that matters most to sales success. From a traditional sales perspective we tend to steer away from it. But we need to put ourselves into our customer&#039;s shoes. Only by first understanding a customer&rsquo;s view of their business from the inside, can you successfully challenge that view and bring value from the outside. Learn more at http://quotable.com]]></video:description>
<video:content_loc><![CDATA[https://www.youtube.com/watch?v=s67ZTUQv1Ew]]></video:content_loc>
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<video:duration>227</video:duration>
<video:view_count><![CDATA[2816]]></video:view_count>
<video:publication_date><![CDATA[2017-07-14T18:00:07Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
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<video:video>
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<video:title><![CDATA[Brené Brown on Empathy]]></video:title>
<video:description><![CDATA[What is the best way to ease someone&#039;s pain and suffering? In this beautifully animated RSA Short, Dr Bren&eacute; Brown reminds us that we can only create a genuine empathic connection if we are brave enough to really get in touch with our own fragilities. 

Voice: Dr Bren&eacute; Brown
Animation: Katy Davis (AKA Gobblynne) www.gobblynne.com
Production and Editing: Al Francis-Sears and Abi Stephenson 

Watch Dr Bren&eacute; Brown&#039;s full talk &#039;The Power of Vulnerability&#039; here:
https://www.youtube.com/watch?v=sXSjc-pbXk4 

Dr Bren&eacute; Brown is a research professor and best-selling author of &quot;Daring Greatly: How the Courage to be Vulnerable Transforms the Way We Live, Love, Parent and Lead&quot; (Penguin Portfolio, 2013).  
She has spent the past decade studying vulnerability, courage, worthiness, and shame. 

Become an RSA Events sponsor: https://utm.guru/ueemb
Follow RSA Events on Instagram: https://www.instagram.com/thersaorg/
Follow the RSA on Twitter: https://twitter.com/theRSAorg
Donate to the RSA: https://thersa.co/3ZyPOEa
Like RSA Events on Facebook: https://www.facebook.com/theRSAorg/
Listen to RSA Events podcasts: https://bit.ly/35EyQYU
Join our Fellowship: https://www.thersa.org/fellowship/join]]></video:description>
<video:content_loc><![CDATA[https://www.youtube.com/watch?v=1Evwgu369Jw]]></video:content_loc>
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<video:duration>173</video:duration>
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<video:publication_date><![CDATA[2013-12-10T11:53:36Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
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</url>
<url>
<loc>https://www.markempa.com/2-tips-to-connect-and-build-rapport-with-people-immediately/</loc>
<video:video>
<video:thumbnail_loc>https://i.ytimg.com/vi/DVBxZKz_RlI/hqdefault.jpg</video:thumbnail_loc>
<video:title><![CDATA[2 tips to connect and build rapport fast]]></video:title>
<video:description><![CDATA[Check out the full post: https://www.b2bleadblog.com/2-tips-to-connect-and-build-rapport-with-people-immediately/

Want to connect better with people on the phone or in person and build rapport immediately? If you do sales, inside sales, sales development this is an essential skill.

Learn the 2 tips to connect better and build rapport with people immediately. 

1) Just be people with people 
2) Listen with empathy 

#sales #insidesales]]></video:description>
<video:content_loc><![CDATA[https://www.youtube.com/watch?v=DVBxZKz_RlI]]></video:content_loc>
<video:player_loc><![CDATA[https://www.youtube.com/watch?v=DVBxZKz_RlI]]></video:player_loc>
<video:duration>137</video:duration>
<video:view_count><![CDATA[275]]></video:view_count>
<video:publication_date><![CDATA[2019-03-14T22:58:20Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
</video:video>
</url>
<url>
<loc>https://www.markempa.com/webinar-marketing-strategy/</loc>
<video:video>
<video:thumbnail_loc>https://i.ytimg.com/vi/Y6If98aPlGQ/hqdefault.jpg</video:thumbnail_loc>
<video:title><![CDATA[Lead Qualification: Webinar marketing strategy boosts conversion 500%]]></video:title>
<video:description><![CDATA[See more transferable case studies at the upcoming MarketingSherpa Lead Gen Summit 2014: http://meclabs.com/training/marketing-summit/lead-gen-summit-2014/overview

 

Last year, Shelby Britton, Senior Product Marketing Manager, Adobe, took the stage at Lead Gen Summit 2013 in San Francisco to share how a revamped webinar marketing strategy and improved Marketing-Sales alignment led to a 500% sales conversion rate increase.

 

In this video, watch an excerpt from her presentation featuring the first step of the three-part transformation: a content approach.]]></video:description>
<video:content_loc><![CDATA[https://www.youtube.com/watch?v=Y6If98aPlGQ]]></video:content_loc>
<video:player_loc><![CDATA[https://www.youtube.com/watch?v=Y6If98aPlGQ]]></video:player_loc>
<video:duration>234</video:duration>
<video:view_count><![CDATA[173]]></video:view_count>
<video:publication_date><![CDATA[2014-04-11T18:09:47Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
</video:video>
</url>
<url>
<loc>https://www.markempa.com/speak-language-prospects/</loc>
<video:video>
<video:thumbnail_loc>https://i.ytimg.com/vi/nSGh0Pi77mA/hqdefault.jpg</video:thumbnail_loc>
<video:title><![CDATA[How One Marketer Challenged Best Practices and Came Out on Top]]></video:title>
<video:description><![CDATA[At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, talked about the importance of speaking the language of your customer, and when it&#039;s better to say nothing at all.

 &quot;Having sat at that lunch table for so long, and knowing how testers and developers thought, I just said, &#039;Hey, let&#039;s try this,&#039;&quot; Lincoln said.

He took what he learned from his previous experience, having interacted with his ideal audience every day, and applied it to engage with his ideal customers. He tested what he knew about his audience against best practices. Ultimately, Lincoln discovered that although something may be deemed best practice, it might not be the best practice for his audience.

Interested in speaking at our next Lead Gen Summit? Apply online: http://bit.ly/1hk6Sgw]]></video:description>
<video:content_loc><![CDATA[https://www.youtube.com/watch?v=nSGh0Pi77mA]]></video:content_loc>
<video:player_loc><![CDATA[https://www.youtube.com/watch?v=nSGh0Pi77mA]]></video:player_loc>
<video:duration>198</video:duration>
<video:view_count><![CDATA[138]]></video:view_count>
<video:publication_date><![CDATA[2014-05-06T14:02:50Z]]></video:publication_date>
<video:family_friendly>yes</video:family_friendly>
</video:video>
</url>
<url>
<loc>https://www.markempa.com/b2b-content-marketing-find-story/</loc>
<video:video>
<video:thumbnail_loc>https://i.ytimg.com/vi/8050ZFAMarc/hqdefault.jpg</video:thumbnail_loc>
<video:title><![CDATA[B2B Content Marketing: Find the bigger story]]></video:title>
<video:description><![CDATA[Watch this video replay from MarketingSherpa Lead Gen Summit 2013 featuring Joe Pulizzi, Founder, Content Marketing Institute. In his keynote presentation, learn how a B2B shipping container and energy company garnered 1.5 million Facebook page likes (now at 1.8 million) with more than 25,000 people talking about the company, all from content marketing.

Interested in speaking at our next Lead Gen Summit? Apply online: http://bit.ly/1hk6Sgw  ]]></video:description>
<video:content_loc><![CDATA[https://www.youtube.com/watch?v=8050ZFAMarc]]></video:content_loc>
<video:player_loc><![CDATA[https://www.youtube.com/watch?v=8050ZFAMarc]]></video:player_loc>
<video:duration>191</video:duration>
<video:view_count><![CDATA[348]]></video:view_count>
<video:publication_date><![CDATA[2014-05-16T14:47:54Z]]></video:publication_date>
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<video:title><![CDATA[Lead Generation: Empower your program like Siemens Healthcare]]></video:title>
<video:description><![CDATA[Watch this webinar (http://www.marketingsherpa.com/webinars) presentation recorded live from Lead Gen Summit 2013. We spoke with Debbie Pryer, Program Manager, Siemens Healthcare, on how it found an effective way to get more high quality leads over to Sales while benefiting existing customers, as well.]]></video:description>
<video:content_loc><![CDATA[https://www.youtube.com/watch?v=3rxlPBcRCvE]]></video:content_loc>
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<video:duration>1962</video:duration>
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<video:publication_date><![CDATA[2013-10-08T15:06:54Z]]></video:publication_date>
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