I am especially looking forward to the next B2B Lead Roundtable webinar. You should be, too, if you’re eager to find out how your peers are responding to today’s marketplace and how this represents an unprecedented opportunity to drive the highest performance from your marketing efforts.
Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the B2B Marketing Benchmark Report, will reveal key takeaways from this just-released publication, based on a survey of marketers from 1,745 B2B organizations.
We weren’t surprised by their responses. However, to call 2011 a tough year is an understatement, to say the least. Respondents admitted that their marketing tactics simply aren’t working like they used to and reported as much as a 50% decline in effectiveness for even their most tried-and-true marketing strategies since last year.
However, Jen will reveal how these challenges merely point to abundant opportunities to improve overall marketing strategy. She’ll show you precisely where that opportunity lies by guiding you through a five-step funnel optimization process that will ensure you produce better marketing results next year. I will be joining her, as will Kaci Bower, MarketingSherpa research analyst. Together, the three of us will provide takeaways you can begin using now to overcome today’s marketing challenges and set the foundation for higher marketing ROI in 2012.
If you’re eager to transform this year’s pressures into powerful results, watch the webinar replay below.