March 30

Webinar: Beyond Lead Generation – Helping Sales Drive Revenue with Jeff Thull

Inside Sales


The purpose of B2B marketing and lead generation is to help the sales team sell; however marketers can often get so wrapped up in driving campaign activity they seem to forget it’s about driving sales conversion and helping the sales team achieve better results.

Join me and Jeff Thull, author of Mastering the Complex Sale, Second Edition and President/CEO of Prime Resource Group, for a complimentary webinar where you’ll learn how to help sales:

  • Establish relevancy, credibility and trust
  • Receive executive sponsorship and privileged access to the organization
  • Build and prove the financial case for your solution
  • Ensure the solution is prominently on the executive’s dashboard
  • Win more predictable and profitable sales

Watch recorded webinar on demand (no registration required)

Related post:
Going beyond the sales lead

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. Just finished reviewing the Exec Sales Webinar. By far this is the single most important training I have attended this year!

    After investing twelve months of research into the golf industry I struck gold and located an itch that hadn’t been scratched. With a minimal investment we have built a scratch machine (lead generation/recurring revenue golf scorecard) that should sell for $2M.

    Within the next four days I will be personally calling on the Presidents of golf course development companies of legendary golfers with a built-in recurring revenue driver. Our product is rock solid with metrics, but what I lacked was the confidence of an effective approach with staying power…I now have it!

    Thx Brian your resources are beyond valuable!

  2. Glad you found “value” : ) We’ve heard a lot people who watched the webinar with Jeff Thull felt it was worthwhile. Jeff’s got great ideas and I’ve learned from him too.

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