There are numerous tactics for generating leads these days — everything from the traditional email or phone call to the explosively popular social media craze. However, the real challenge is not necessarily in generating leads, but more in truly connecting with them. It doesn’t matter how many leads you generate if they aren’t willing to listen to what you have to say next.
You need to develop and then engage in memorable and relevant conversations with prospects. To do that, you need that “human touch.”
Watch recorded webinar (event sponsored by emedia)
(requires Windows Media player)