This is a must-see webinar for any marketing organization that is contemplating the value of a CRM system or would like to leverage theirs more fully.
John Johnston, eBusiness Marketing Manager for Volvo North America, frankly reveals what business was like before CRM, which included temporary employees manually distributing leads to sales and the communications challenges that ensued. He then details every step he took to resolve those challenges, increase conversions, accelerate the sales cycle, and close the marketing-sales loop both online and off. Watch the video here:
[vimeo 22958455 w=600&h=400]