May 2

Webinar Replay: How CRM Revolutionized Marketing and Lead Generation at Volvo North America

Marketing Strategy


This is a must-see webinar for any marketing organization that is contemplating the value of a CRM system or would like to leverage theirs more fully.

John Johnston, eBusiness Marketing Manager for Volvo North America, frankly reveals what business was like before CRM, which included temporary employees manually distributing leads to sales and the communications challenges that ensued. He then details every step he took to resolve those challenges, increase conversions, accelerate the sales cycle, and close the marketing-sales loop both online and off. Watch the video here:
[vimeo 22958455 w=600&h=400]

View and download slides via SlideShare

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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