October 2

Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

Lead Nurturing



Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales.

During the presentation you will learn:

  • How multimodal lead nurturing increases your odds of winning more sales by 69 percent
  • A proven lead nurturing strategy that delivers results for the complex sale
  • The most effective tactics used in a lead nurturing program
  • An approach to dialog with numerous executives as trusted advisors
  • How lead nurturing can help you recapture lost leads and missed opportunities

Click here to view recording

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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