I wasn’t surprised to see this article by Bob Bly. His pragmatic approach to marketing, writing and lead generation is widely admired. Today his strength became his Achilles heel because his article questioning the relevance of business blogging is simply wrong.
Most of the well-known marketing bloggers have already rebuffed the poor guy. Here’s just a few posts:
It is clear that Bly has not read any of the well-known marketing blogs. I hope he’ll go back and research his stance by; speaking to the bloggers he featured, actually reading a few marketing blogs and retracting the errors in his article. On a positive note, Bly started a great conversation that I hope other non-blogging marketers will notice.
I spoke to Bob Bly (via phone) and he replied to my blog in my comments link below. I’m the only blog that has a response to the story from Bob Bly himself – so here’s an exclusive for you.
Bob launched his own blog on 11/23