So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. I’ve often talked about how marketers can reuse content for lead nurturing. If you currently are sending e-newsletters, here’s an idea for you consider.
Those who subscribe to this blog via my feedblitz e-mail notification are already familiar with the blogletter concept. You can apply this concept to your existing e-newsletter. Chad Hornfield writes on his Anything Goes Marketing blog, "How can you take your email newsletters to the next level to maximize their SEO effectiveness?" Try combining your email newsletter with your blog.
Link: Anything Goes Marketing: Where do Your Email Newsletters go? Email Heaven?.
Another useful post on the same subject by contributing writer (and Web designer) Sarah Lewis for Debbie Weil’s WordBiz Report on "How and Why to Combine an E-newsletter and a Blog."
Sarah writes, "In short, e-newsletters aren’t as easy to create and update as blogs. That can make it harder to keep to a regular publishing schedule (ahem… you might have noticed that Debbie’s publishing schedule has been a bit irregular of late). It makes sense, then, to take some of the easy-to-use technology that has made blogging so popular, and apply it to e-newsletters."
Link: WordBiz Report: How and Why to Combine an E-newsletter and a Blog
Your comment about not being consistent about getting a newsletter out is the same reason I never sent Christmas or Birthday cards. It’s great but if you miss in the future, the client will remember that and not all the times you did. It’s a catch-22.
You’re absolutely right that so many people – even with the very best of intentions – start creating their e-newsletter with such enthusiasm, and then with every month, that enthusiasm diminishes. Most of the time, it’s just because they’re busy of course. From personal experiences, I think it’s definitely best to have a routine, so recipients can expect to receive their e-newsletter at a certain time of the week or month. I am a fan of blogs and interactive e-newsletters and it’s because these are quick to create and facilitate interaction with (for us anyway) our insurance leads. Although I’m in insurance, I know that the insurance marketing tactics which are now including blogs for many businesses, are good for all industries. I think the key thing for any business people serious about a proactive marketing approach, is to draw upon their own expertise. We all have a great deal of knowledge in our respective industries, and we know things our prospects want to know. I know that simple blogs are a great way to get that knowledge out, and obviously, the more visitors you attract to your blog, the better!
Thanks for the mention. Debbie has provided some excellent points as well – thanks for pointing me to this blog. Chad Horenfeldt