So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. I’ve often talked about how marketers can reuse content for lead nurturing. If you currently are sending e-newsletters, here’s an idea for you consider.
Those who subscribe to this blog via my feedblitz e-mail notification are already familiar with the blogletter concept. You can apply this concept to your existing e-newsletter. Chad Hornfield writes on his Anything Goes Marketing blog, "How can you take your email newsletters to the next level to maximize their SEO effectiveness?" Try combining your email newsletter with your blog.
Another useful post on the same subject by contributing writer (and Web designer) Sarah Lewis for Debbie Weil’s WordBiz Report on "How and Why to Combine an E-newsletter and a Blog."
Sarah writes, "In short, e-newsletters aren’t as easy to create and update as blogs. That can make it harder to keep to a regular publishing schedule (ahem… you might have noticed that Debbie’s publishing schedule has been a bit irregular of late). It makes sense, then, to take some of the easy-to-use technology that has made blogging so popular, and apply it to e-newsletters."
Link: WordBiz Report: How and Why to Combine an E-newsletter and a Blog