May 7

Why Empathy is Marketing Intuition, Jason Gray interviews Brian Carroll

Empathy-based Marketing

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In this video, Jason Gray from the Marketing Evangelist Network interviews Brian Carroll, Founder of the markempa, highly visible public speaker, consultant, and author. In this conversation, he shares his thoughts on account-based marketing from the perspective of someone with extensive experience in both marketing and empathy research.

Topics discussed in this episode:

  • How are marketers rounding the corner to a more empathetic, personal approach?
  • How can marketers leverage data to get at the heart of what customers really want?
  • How is the marketing empathy conversation different from others since the dot-com bust?
  • Marketing’s amazing opportunity to drive change beyond demand gen/content marketing

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week. He also founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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