In this video, Jason Gray from the Marketing Evangelist Network interviews Brian Carroll, Founder of the markempa, highly visible public speaker, consultant, and author. In this conversation, he shares his thoughts on account-based marketing from the perspective of someone with extensive experience in both marketing and empathy research.
Topics discussed in this episode:
- How are marketers rounding the corner to a more empathetic, personal approach?
- How can marketers leverage data to get at the heart of what customers really want?
- How is the marketing empathy conversation different from others since the dot-com bust?
- Marketing’s amazing opportunity to drive change beyond demand gen/content marketing