I read a great article by Justin Hitt which emphasizes the importance of quality over quanity in lead generation efforts. It’s a great reminder of this fundamental truth which is, “focus on quality first and then worry about ramping up quantity.”
Exerpt from Justin Hitt’s Inside Strategic Relations, 1 August 2004 Newsletter
Unfocused lead generation is perhaps the biggest reason you attract unprofitable customers that keep your business from achieving what it deserves. Without a quality lead, your customer relationship quality suffers before it even gets a chance. Here are several reasons why lead quality influences customer relationship quality, and some ideas for improving this area of your business.
[ISR] Why Quality Leads First