August 16

Why Quality Leads First

Lead Generation

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I read a great article by Justin Hitt which emphasizes the importance of quality over quanity in lead generation efforts. It’s a great reminder of this fundamental truth which is, “focus on quality first and then worry about ramping up quantity.”

Exerpt from Justin Hitt’s Inside Strategic Relations, 1 August 2004 Newsletter

Unfocused lead generation is perhaps the biggest reason you attract unprofitable customers that keep your business from achieving what it deserves. Without a quality lead, your customer relationship quality suffers before it even gets a chance. Here are several reasons why lead quality influences customer relationship quality, and some ideas for improving this area of your business.

[ISR] Why Quality Leads First

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing. He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

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