February 24

Will Writing a Business Book Generate Sales Leads?

Content Marketing


If you have more than a passing interest in writing a business book, this is worth checking out. 

Most of us would expect that a consulting firm or service company will benefit from publishing their expertise but exactly how much? A new report by RainToday entitled, "The Business Impact of Writing a Book" attempts to answer this question and more. 

RainToday surveyed an impressive list of 200 professionals who have written business books across different industries to understand the impact that writing a book had on their service businesses. 

Most of the authors agree that a book isn’t a catalyst for instant fame.  However the report states, "96% of authors reported that publishing a business book positively affected their practices." 

So does writing a book help you lead generation?  According to RainToday, "56% of our authors reported strong or very strong influence on their ability to generate leads as a result of publishing a book." 

Does this mean you should write a book to generate leads?  Probably not, there are other more immediate ways to share your wisdom which I describe here and here.  Writing a book is a serious investment of time, money, and energy. 

RainToday: The Business Impact of Writing a Book

About the author 

Brian Carroll

Brian Carroll is the CEO and founder of markempa, helping companies to convert more customers with empathy-based marketing.

He is the author of the bestseller, Lead Generation for the Complex Sale and founded B2B Lead Roundtable LinkedIn Group with 20,301+ members.

  1. You know, I never EVER thought I would write a book. I didn’t know what to say, and, being a newbie I just didn’t think anyone was listening. It wasn’t until I took advantage of professional marketing services that I realized just how many people were interested! Long story short, I wrote my book, and it has generated more leads for me than any other marketing method I tried before.

  2. This reminds me of Jay Levinson’s advice about writing a book to show your expertise. I think it would be a great lead closer instead of generator. He recommended when trying to close a deal, giving away a copy of your book. It serves two purposes. One, it establishes you as an expert, two it is a pretty powerful gift to give a potential client.

  3. Good post Brian. My boss (Rosemary Smith) and her co director in Opt-4 (Jenny Moseley) wrote a book called ‘New data protection liabilities and risks for direct marketers’ a couple of years ago. I concur with the figures quoted in your post. It definately helps, especially in the credibility stakes, it can also also be a gentle door opener.

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