I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.
I wrote a post a while back you might want to check out, "Word of Mouth Marketing relies on reputation not branding."
The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques…" How do you feel about this conclusion? Where do you think WOM fits into a traditional lead generation strategy?
BtoBOnline Link: Word-of-mouth marketing gets people buzzing.