As you can see, my blog has a new look.
That’s because it isn’t just my blog anymore. There are a multitude of thought-leading voices that deserve a platform, and I look forward to making sure this blog provides that opportunity. This will truly be a roundtable to discuss and explore the best ideas. Click here to see our regular contributors; I look forward to adding more in the coming months.
There’s a new name, too. That’s because, when I began this blog in 2003, lead generation had a far narrower scope than what it encompasses today. The internet and the applications that have evolved with it have created a new marketing and sales world. Today, we’re leveraging concepts that were nonexistent eight years ago. Whole companies and careers have been built up around them – as they should.
We now have within our reach the ability to engage more customers in a much more meaningful way than ever before.
This, at heart, is what lead generation is all about – but I don’t believe the term “lead generation” is adequate enough to encompass all that driving leads entails – the process is so much more involved than it was a decade ago. Whoever heard of lead nurturing or marketing automation or revenue performance management in 2003? The platforms weren’t available to execute them.
However, regardless of innovation, our work is still about creating the conversations that drive leads and, ultimately, revenue. We hope this blog continues to be the inspiration for them.
I hope you like our new look, and our new name, and I would love to hear what you have to say about it. Feel free to comment here or on the B2B Lead Roundtable LinkedIn Group.
Finally, if you have subscribed to our RSS feed, be sure to update your subscription to the new feed at the top right of the page as the previous RSS feed will end soon.
I look forward to keeping up with the accelerating evolution of the business environment, and helping you do the same.