GTM Advisory for Complex B2B

When your GTM generates activity but not enough revenue.

I help leaders identify what’s limiting growth, align on what to fix, and guide the changes needed to create more revenue.

Find Where to Start

Start a Conversation

You know something isn’t working. The harder question is knowing what.

Sales and marketing activity looks healthy, but revenue isn’t keeping up.
Pipeline growth has slowed, and no one can clearly explain why.
Marketing, Sales, and RevOps aren’t aligned on the problem, priorities, or what to fix.
Your ICP, segment focus, or growth strategy isn’t translating into consistent execution.
You’re moving upmarket, launching something new, or trying to scale, and weaknesses in the current approach are showing.
Your team is using AI, but you're not seeing meaningful improvements in how your GTM works.

First, we figure out what actually needs to change. Then I help your team make it happen.

Most organizations already have talented people who can do the work. They need help making sure they're working on the right things, in the right order, and doing them well.

Depending on your internal capabilities, I may facilitate the work, guide your team, lead cross-functional initiatives, project-manage the change, or provide hands-on support where it creates the most value.

Results across 35+ engagements

Customers served! 1 X Meetings for a SaaS BDR team in four weeks

Customers served! 1 % Higher SDR quota attainment after redesigning qualification and handoffs

Customers served! 1 % Fewer untouched leads by improving routing, ownership, and follow-up

Customers served!
1 % Shorter sales cycle after redesigning the buyer path

How I Work

Start with the decision you need to make.

Where is your leadership team right now?

“We're not aligned on where to focus.”

GTM Clarity Workshop >

Not sure where to start? We can figure that out together. Let's talk about your GTM

GTM Clarity Workshop

When you're not sure or don't agree on where to focus.

Your leadership team knows growth isn't where it should be, but you disagree on what's causing it.

I facilitate a working session to help you identify the biggest concerns, establish a shared view of your GTM, and determine what needs further investigation.

You get: A clearer picture of where to focus and agreement on the next step.

GTM Diagnostic

When you need a deeper dive so you don't end up fixing the wrong thing.

Something isn't working, but the data isn't telling you why.

I examine your GTM processes, follow the buyer journey, review critical handoffs, and talk with the people closest to the work to identify what's actually limiting performance.

That can include exploring where AI could improve existing workflows or enable a different approach.

You get: Evidence of the underlying problems, prioritized recommendations, and clarity on what to address first.

GTM Planning

When you know what needs to change but need a plan.

You've identified the problems. Now your leadership team needs to agree on priorities, trade-offs, ownership, and next steps.

I help you make those decisions and develop a practical 90-day roadmap.

You get: Your GTM Clarity Blueprint™, including priorities, accountability, success measures, and a plan to make progress.

Targeted GTM Projects

When you need help making the change.

You know what needs to improve, but getting teams to work together and make changes happen is difficult.

I work alongside your team to redesign processes, improve buyer journeys, strengthen handoffs, and implement the changes that will have the greatest impact.

That may involve AI-enabled account intelligence, qualification, workflow redesign, or improving how Marketing, Sales, and Customer Success work together.

You get: Experienced leadership and hands-on support to turn agreed priorities into operational improvements.

Executive GTM Advisory

When you need an experienced perspective as you navigate change.

You lead a complex GTM organization and make decisions that affect multiple teams.

I work with CEOs, CROs, and CMOs as an ongoing thought partner, helping you challenge assumptions, evaluate options, align priorities, and guide change.

That includes navigating how AI is changing GTM strategy, workflows, and team responsibilities.

You get: an outside perspective, practical guidance, and ongoing support for key GTM decisions.

Diagnose across the whole GTM, not just the funnel

I use the GTM Operating System to look across the interconnected parts of your go-to-market, rather than assuming the most visible symptom is the actual problem.

That includes who you're targeting, how you create demand, how buyers progress toward revenue, how your teams and systems work together, and how you retain and grow customers.

AI creates new opportunities across all these areas, but the evidence tells us where to focus.

How do you give your team clarity, alignment and trust?

Which GTM metrics drive the health of your business?

How else can you upserve your customers?

How do customers experience your ROI?

Where can you grow the most?

Which product(s) create the highest customer value?

How will you engage your customer with a differentiated POV?

Which GTM motions get you to your revenue goal faster?

Who I work with

I work with established B2B companies with complex sales, particularly in technology, SaaS, and engineered products.

My clients typically have dedicated Marketing, Sales, and RevOps teams and face cross-functional growth challenges.

I work best with leaders who are willing to question assumptions, look at the evidence, and make changes.

Find out what’s limiting growth.

Not sure where the problem is? Start with the GTM Maturity Assessment.

Take the GTM Maturity Assessment →

Already know what you need help with?
Let's talk about your GTM →