THE B2B ROUNDTABLE
What dashboards miss.

Candid conversations about what’s really happening beneath the numbers in complex B2B sales.

Podcast cover for 'The B2B Roundtable' featuring Brian Carroll

The B2B Roundtable is a podcast about what dashboards miss in complex B2B go-to-market.

Most GTM teams manage what their dashboards can measure. But the numbers don’t always explain why growth is slowing, buyers disengage, or revenue isn’t keeping up.

Brian Carroll talks with B2B leaders, operators, and thinkers about what’s really happening beneath the numbers, what they’ve learned, and what they changed.

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Conversations With People Who’ve Done the Work

Operator-level GTM conversations about what actually happened, what they learned, and what they changed.

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About the Author Brian Carroll

Brian Carroll is the founder of Markempa, host of the B2B Roundtable Podcast, and author of Lead Generation for the Complex Sale (McGraw-Hill). He is a Certified GTM OS Partner and runs the GTM Clarity Roundtable, a community of 20,000+ B2B sales, marketing, and GTM professionals.

Brian works with leadership teams at established B2B companies with complex sales to identify what’s limiting growth, align on what to fix, and help their teams make the change.

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